It’s not your imagination. Everybody’s talking about self-care these days.
You can hardly find a lifestyle blog, women’s magazine or academic journal that doesn’t have an article on the topic. And a quick Google search of the term will quickly send you quickly down a digital rabbit hole that’s typical of the internet.
But despite it’s recent surge in “blogability”, the concept of self-care isn’t new. After all, old school lessons on the importance of exercise, a balanced diet and getting your beauty sleep are all lessons in self-care. But there’s so much more to it.